Facebook’s popularity as a social media platform and a marketing tool continues to skyrocket rapidly, having hit the 2 billion daily users mark in early 2023.
While individuals and businesses alike have been using Facebook for the last couple of years to boost their online presence, new trends keep popping up. This means you must embrace the latest trends to stay ahead of the curve.
The Reign of Facebook Reels
The use of Facebook Reels continues to grow exponentially as a direct response to the increasing popularity of short-form videos. This feature enables creators to share short and engaging videos on the platform that can quickly capture the attention of their followers. This trend is fast becoming the go-to solution for entertaining your target audience and growing your social media presence. This is because it amplifies your brand’s message in a visually captivating way.
The Resurgence of Facebook Live
Although Facebook Live was a very popular feature just after its launch, it briefly took a backseat at some point after the introduction of other competing platforms with similar features. However, Facebook Live has seemingly made a huge comeback in 2023. This is mainly attributed to the fact that more social media users are now shifting their focus, seeking real-time and authentic interactions.
Facebook Live lets users broadcast live events, host Q&A sessions, and provide behind-the-scenes glimpses. This feature makes it easier for you to grow your community as you can engage with them in real-time. Moreover, Facebook Live videos drive about three times more engagement than traditional videos.
Facebook Shops
If you run an e-commerce business or want to leverage social media to grow your sales, then use Facebook Shops. This feature has emerged as a game-changer for businesses. Facebook Shops allows users to set up virtual storefronts within the Facebook platform. This enables your audience and potential customers to browse and purchase products seamlessly. Moreover, with this feature enabled, reaching a much wider audience and eventually boosting your online sales is much easier.
Meta Verified — Democratizing Verification
The coveted blue checkmark was always reserved for prominent figures, celebrities, and established organizations. However, with Meta Verified, Facebook aims to democratize verification, opening the verification process to a wider range of users. With Meta Verified, individuals, creators, and businesses can promote credibility, authenticity, and trust among their followers.
The Rise of Facebook Stories
Facebook Stories continues to be among the top-performing inventions of the platform, and in 2023, this doesn’t seem to change. Facebook users can use the Stories feature to engage with their audience directly with immersive and ephemeral visual content that only lasts a day. By creating captivating stories incorporating a wide range of media — photos, videos, text, stickers, and interactive elements — you can foster more authentic connections, drive better engagement, and achieve higher Facebook metrics.
Unleashing New Opportunities — The Rise of Creators
As influencer marketing continues to grow in popularity and effectiveness in brand promotion, more people are getting into the industry as content creators. Facebook has made it much easier for such individuals to showcase their talent and creativity with an array of tools and features to make this possible. As these creators continue to amass a wide following, partnering with them can expand your reach, amplify your message, and connect with their highly engaged audiences.
Chatbots — The Frontline Customer Service Revolution
For the past few years, businesses looking to deliver efficient and personalized customer service have turned to chatbots. This is made more possible because owning or creating a website is now easier, especially when using a reliable AI website generator.
Nevertheless, while there are several chatbots that you can utilize on your website, Facebook’s messenger chatbot stands out as a revolutionary tool. Integrating your websites and other platforms with Facebook’s Messenger chatbot allows you to seamlessly enable automated conversations, leaving your customers feeling valued and assisted promptly. You can also answer frequently asked questions or even facilitate transactions from the chatbot without much interference, making this a must-try Facebook trend of 2023.
Facebook Groups — The New Communities to Belong
Facebook Groups offer users with similar interests to join a community to share valuable insights and interact. By participating in or creating a Facebook group of your niche, you can easily get more people aware of your services or brand, ultimately boosting your social media numbers. While other platforms have tried this same mode, Facebook has continuously become the most preferred platform. This means that even as you try out newer trends, creating, joining, or participating in relevant Facebook Groups remains unmatched.
The Facebook AR Ecosystem Evolution
Facebook has continuously worked on transforming the ways its users interact with the platform, including developing Augmented Reality (AR). Through its unique features like the Facebook Camera Effects and Spark AR Studio, individuals and businesses can create more interactive visual content to captivate and uniquely engage their audience. In 2023, you can now incorporate AR content in your social media posts or ads, enabling you to deliver unique content that sets you apart from the competition.
Video Marketing — The Growth Accelerator on Facebook
First, it was video email marketing, and now just, video marketing started taking center stage in the second half of the last decade. Its importance and applications have become even more profound, and Facebook has been no exception. By harnessing the power of video marketing on Facebook, you can captivate your audience so that you can directly drive engagement by telling compelling stories visually. Besides, 91% of consumers wish to see more brand video content. Facebook allows different types of video content to be shared on the platform, from short-form videos to longer content. By leveraging the power of video marketing on Facebook, you can seamlessly boost your social presence and reach a wider audience.
The Power of Hashtags — Expanding Your Reach
Hashtags are crucial for any social media campaign, and Facebook is no different. Social media users utilize hashtags to find trending topics and find brands (or services) that they are most interested in. This means you can leverage hashtags to tap into trending conversations, boosting the visibility of your profile and ultimately getting you connected with a broader audience.
Scouting for relevant hashtags for use on your social media platforms can be a daunting task. Fortunately, AI algorithms on Facebook play a vital role in identifying trending hashtags and suggesting relevant ones, which you can use to optimize your content for a wider reach.
Private Communities — The Rise of Interest-Driven Groups
Besides taking advantage of Facebook Groups, you can consider creating, joining, or participating in private communities. This is a strict space for individuals or businesses with a singular shared interest, where participants can engage with other like-minded individuals to share and learn. By leveraging private communities, you can engage a highly targeted audience. As a result, you can establish stronger relationships and take your brand to the top as an influential figure in your niche.
Photo Posts — The Golden Format for Engagement
Using high-quality and visually appealing images on your Facebook posts has always been the golden format to boost engagement on the platform. Even with the rise of video and Augmented Reality, using simple photos on your posts continues to rake in more numbers, and this trend doesn’t seem to change any time soon. This is why you should continue incorporating photo posts into your content strategy to elicit engagement, spark conversations, and boost your social presence.
Facebook Ads — The Ever-Evolving Promotional Tool
For the last couple of years, almost every marketing plan for most brands has included running ads on Facebook. Most of these businesses have gained a considerable return on investment (ROI) by running these paid ads. Fast forward to 2023 and beyond, and this trend doesn’t seem to stop anytime soon. Facebook now has more advanced targeting options and creative ad formats that can encourage clicks from other users. With robust analytics, it is much easier to amplify your social presence using Facebook ads by increasing brand visibility and driving more conversions.
Longform Posts — Embracing User-Generated Content
Embracing User-Generated Content (UGC) has always been a golden standard for getting your audience to actively own up and engage much better with your brand on social media. This powerful tool can also boost your social media presence on Facebook. In 2023, Facebook users continue favoring a more ‘human’ and authentic kind of content; nothing beats user-generated content. This is because they get a sense of belonging, which you can achieve through the genuine voices of your customers.
Final Thoughts
If you want to increase your social media presence in 2023, follow the newest Facebook trends. Staying on top of these trends, which range from Reels to Live videos, Messenger chatbots to user-generated content, can help you engage with your audience and accomplish your social media goals. You can improve your online presence by tracking and taking advantage of these trends.
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Pauline is a Marketing Specialist at YoloLiv, with over three years of experience in overseas digital marketing. She aims to produce high-quality and practical content for all tech lovers and dig deeper into the live streaming fields.
